Video reklamlar, \u00f6b\u00fcr reklamlara nazaran daha fazla ak\u0131lda kal\u0131yor. Son iki y\u0131lda izlenme oran\u0131 y\u00fczde 52 art\u0131\u015f g\u00f6steren g\u00f6r\u00fcnt\u00fc i\u00e7erikler, ama\u00e7 kitleye ula\u015farak etkile\u015fimi art\u0131r\u0131yor<\/span><\/strong><\/p>\n

Pandemi s\u00fcreciyle birlikte be\u015ferler hayatlar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 internette ge\u00e7irmeye ba\u015flad\u0131 ve g\u00f6r\u00fcnt\u00fc, pazarlama ve irtibat a\u00e7\u0131s\u0131ndan \u00e7ok daha kritik hale geldi. G\u00f6r\u00fcnt\u00fc reklamlar, pazarlamac\u0131lar a\u00e7\u0131s\u0131ndan al\u0131ml\u0131, \u00e7ok istikametli ve maksat kitlelere ula\u015fmada son derece tesirli bir ortam yarat\u0131yor. G\u00f6r\u00fcnt\u00fclerin t\u00fcketicilerin t\u00fcketti\u011fi i\u00e7erikler a\u00e7\u0131s\u0131ndan, \u00e7ok kullan\u0131\u015fl\u0131 ve verimli oldu\u011fu da yads\u0131namaz bir ger\u00e7ek. Bu nedenle dijital reklamc\u0131l\u0131\u011f\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan g\u00f6r\u00fcnt\u00fc reklamlar b\u00fcy\u00fck ehemmiyet ta\u015f\u0131yor.<\/span><\/p>\n

T\u00fcrkiye\u2019de \u0130ddias\u0131 Medya ve Reklam Yat\u0131r\u0131mlar\u0131 2021 Y\u0131l\u0131 Birinci 6 Ay Raporu\u2019na* nazaran, g\u00f6r\u00fcnt\u00fcn\u00fcn dijital reklam pazar\u0131ndaki hissesi y\u00fczde 27\u2019ye ula\u015farak 2 milyar 170 milyon TL\u2019yi a\u015ft\u0131. Ge\u00e7ti\u011fimiz y\u0131l\u0131n birebir devrinde g\u00f6r\u00fcnt\u00fcn\u00fcn dijital medya yat\u0131r\u0131mlar\u0131nda ald\u0131\u011f\u0131 hisse y\u00fczde 19 civar\u0131ndayd\u0131**. Rapora nazaran, 2021\u2019in birinci yar\u0131s\u0131nda en y\u00fcksek art\u0131\u015f g\u00f6r\u00fcnt\u00fc ve e-ticarette yap\u0131lan reklam yat\u0131r\u0131mlar\u0131nda g\u00f6r\u00fcld\u00fc.<\/span><\/p>\n

T\u00fcketiciler g\u00f6r\u00fcnt\u00fc i\u00e7erikleri tercih ediyor<\/span><\/strong><\/p>\n

T\u00fcketicilerin g\u00f6r\u00fcnt\u00fc i\u00e7eriklere harcad\u0131klar\u0131 vaktin her ge\u00e7en g\u00fcn art\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen RTB House T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc Can Tun\u00e7er,<\/strong> \u201c\u015eu ana kadar yap\u0131lan t\u00fcm ara\u015ft\u0131rmalar internet kullan\u0131c\u0131lar\u0131n\u0131n g\u00f6r\u00fcnt\u00fc i\u00e7erik izlemek i\u00e7in harcad\u0131klar\u0131 vaktin son iki y\u0131lda y\u00fczde 52 artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcketicilere bir eser yahut hizmet hakk\u0131nda nas\u0131l bilgi almak istedikleri soruldu\u011funda, neredeyse y\u00fczde 66\u2019s\u0131 g\u00f6r\u00fcnt\u00fc kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veriyor. Pazarlama taraf\u0131nda ise g\u00f6r\u00fcnt\u00fc i\u00e7eriklerin y\u00fczde 83 m\u00fc\u015fteri \u00e7ekmeye yard\u0131mc\u0131 oldu\u011fu belirtiliyor. Bu nedenle g\u00f6r\u00fcnt\u00fc i\u00e7erikler ve m\u00fcnasebetiyle \u015fahsile\u015ftirilmi\u015f g\u00f6r\u00fcnt\u00fcler dijital reklamc\u0131l\u0131\u011f\u0131n gelece\u011finde b\u00fcy\u00fck rol oynayacak\u201d dedi. Tun\u00e7er, g\u00f6r\u00fcnt\u00fc reklamlarda ba\u015far\u0131l\u0131 olmak i\u00e7in tekliflerini \u015f\u00f6yle s\u0131ralad\u0131:<\/span><\/p>\n

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• Sat\u0131\u015flara de\u011fil, \u00f6yk\u00fclere odaklan\u0131n. <\/span><\/strong>Video i\u00e7erikler, izleyici i\u00e7in bir bedel yaratmal\u0131d\u0131r. \u0130zleyiciyle ili\u015fki kuran \u00f6yk\u00fcler anlatmal\u0131 ve t\u00fcketiciler, \u00f6yk\u00fcn\u00fcn kendileriyle ilgili oldu\u011funu hissetmeliler.<\/span><\/li>\n
• Kanca (hook) metodunu kullan\u0131n. <\/span><\/strong>\u015eirketin daha g\u00f6r\u00fcnt\u00fcn\u00fcn ba\u015f\u0131nda irtibat kurmas\u0131 gerekir. G\u00f6r\u00fcnt\u00fcde neler oldu\u011funu s\u00fcratle g\u00f6steren bir \u00f6n izleme daha fazla izlemeye te\u015fvik edecektir.<\/span><\/li>\n
• \u00d6nce en d\u00fczg\u00fcn\u00fcn\u00fc yerle\u015ftirin. <\/span><\/strong>Ortalama dikkat m\u00fcddeti yaln\u0131zca 8,5 saniyedir. G\u00f6r\u00fcnt\u00fcn\u00fcn ilgi uyand\u0131rmas\u0131 i\u00e7in sadece birka\u00e7 saniyesiniz oldu\u011funu unutmay\u0131n.<\/span><\/li>\n
• T\u00fcketicilerin kar\u015f\u0131s\u0131na \u015fahsile\u015ftirilmi\u015f g\u00f6r\u00fcnt\u00fcler ile \u00e7\u0131k\u0131n. <\/span><\/strong>Ki\u015fiselle\u015ftirilmi\u015f g\u00f6r\u00fcnt\u00fclerle hedeflenen kullan\u0131c\u0131lar, \u00e7e\u015fitli eri\u015fim kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla daha evvel g\u00f6r\u00fcnt\u00fclenen ya da sepete eklenen lakin sat\u0131n al\u0131nmayan eserlere y\u00f6nlendirilebiliyorlar. \u00d6zel \u00e7apraz ve \u00fcst sat\u0131\u015f kampanyalar\u0131 i\u00e7in \u00fclk\u00fc bir ara\u00e7 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/li>\n<\/ul>\n

  Kaynak: (BHA) – Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

  Video reklamlar, \u00f6b\u00fcr reklamlara nazaran daha fazla ak\u0131lda kal\u0131yor. Son iki y\u0131lda izlenme oran\u0131 y\u00fczde 52 art\u0131\u015f g\u00f6steren g\u00f6r\u00fcnt\u00fc i\u00e7erikler, ama\u00e7 …<\/p>\n","protected":false},"author":1,"featured_media":2974,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\n